Movitra was born in 2016 in an apartment in Milan, during a day that seemed to be tha same as the others. The former idea was born on a beach, on a sunny afternoon. A woman bends over to take her son in his arms, in the mid time her glasses fell to the ground, with the lens pointing down: irreparably scratched. And so the Brand was born. Movitra stems from the encounter of three creative minds, professionals and friends: Filippo, Giuseppe and Diego.